A YEAR TO REMEMBER
New innovations. New opportunities. Measurable success. With an eye towards the future, here’s a small celebration of everything, every brand, and every retail partner that made 2021 a success.
CONNECT. ENGAGE. CONVERT. REPEAT.
Our 2021 Connected Sampling™ campaigns with guaranteed carting turned a surprise and delight sampling moment into a full-funnel marketing initiative. By combining the power of targeted e-commerce distribution and digital integrations, these campaigns delivered maximum, measurable results.
OUR E-COMMERCE NETWORK CONTINUES TO GROW
Opening new paths for brands to connect with their ideal consumer.
HUNGRY CONSUMERS ARE READY FOR SAMPLES
Restaurant delivery services have never been more popular, so 2021 was the perfect time to launch our Restaurant Delivery Network. Brands can now delight consumers eager to try new things with the perfect sample to pair with their take-out.
BUILDING THE NETWORKS OF THE FUTURE
2021 saw the rise of the conscious consumer, looking to better themselves, their families, and the world we live in. We introduced two new networks, Better-for-You and Clean Beauty, to create a direct line between future-focused consumers and the brands innovating to meet their needs.
GUARANTEED CARTING: THE NEXT CHAPTER OF DIGITAL INTEGRATION
2021 was the year of DSAP® (aka our new, Digital Sampling Automation Platform). We combined the power of our top three digital integrations, conversational commerce, add-to-cart connectivity, and lookalike audience retargeting, to take the guesswork out of ROI and provide guaranteed results for all our campaigns.
An industry-leading beverage brand distributed inserts to outdoor mall shoppers and targeted new and existing consumers with lookalike audience retargeting to maximize campaign reach and results.
XX samples distributed
$178K+ total carted value
A popular skin care brand distributed samples to a targeted audience of e-commerce shoppers to drive purchase among beauty enthusiasts and consumers with sensitive skin.
XX samples distributed
$600K+ total carted value
A notable chocolate brand engaged their target audience with samples distributed via meal kits while DSAP drove maximum purchase conversion.
XX samples distributed
$233.5K+ total carted value
THE POWER OF IN-PERSON EXPERIENCES
In 2021, consumers returned to the people and places they love, and our safe, in-person sampling solutions returned with them. These experiential campaigns brought customized brand experiences to consumers nationwide to brighten their days.
YOU SAY CUSTOMER.
WE SAY EXPERIENCE.
Driving loyalty, trial, conversion, and consumer smiles has never been easier. From curated subscription and limited-edition boxes to online grocery-bags, our 2021 Consumer Experience programs delighted brands, retailers, and consumers alike all year long.
DRUM ROLL PLEASE…INTRODUCING INSTASAMPLES™
We dreamt of creating a turnkey, hyper-targeted, request-based sampling solution so brands could confidently reach a 100%-willing segment of their target audience… so we did, and we called it Instasamples. The future of request-based sampling is bright and Instasamples is leading the way.