FOR THE LOVE OF BEAUTY SAMPLES

 

Beauty enthusiasts enjoy shopping for and trying new beauty products, especially those formulated for her needs. They navigate a beauty obstacle course to discover what works for her. When they find a product they like, they want to talk about it! Our collection of beauty case studies for leading beauty brands demonstrate the power of ‘try it, buy it’. Based on first-party survey data, Brandshare campaigns deliver high product trial and purchase intent.

96% PRODUCT TRIAL

+167% PURCHASE INTENT

 
 
 
 
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FRAGRANCE

For its new product launch, a notable fragrance brand distributed a peel-and-sniff insert with four distinct scents within e-commerce packages to surprise and delight consumers who love wearing fragrance. The campaign included digital media, social influencers, conversational commerce, and add-to-cart connectivity to drive purchase.

  • 6.4% Engagement Rate

  • 1.1% CTR

  • 218K products carted

  • $4.4MM carted value

  • 154% social engagement overperformance

 
 
 
 
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SKINCARE

A leading facial cleansing brand distributed samples to a highly targeted group of e-commerce shoppers to effectively engage with appearance-conscious, active and college-based women. Results included increased brand awareness, product trial and the conversion of consumers who previously preferred competitive products based on survey feedback.

  • 93% product trial

  • +159% purchase intent

  • 49% shared the experience on social

 
 
 
 
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HAIR CARE

A hair care brand distributed shampoo and conditioner samples to effectively reach and connect with their target audience. Results included increased brand awareness, product trial, consideration and market share. A custom follow-up survey gathered valuable market research and consumer feedback.

  • 97% product trial

  • 75% intend to purchase in next 30 days

  • 67% shared the experience on social

“My hair has never felt so silky and have so much shine. I’m hooked and on my way to Target to buy some today!” - Christina, Woodland Hills, CA

 
 
 
 
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COSMETICS

A leading beauty brand partnered with a well-known e–retailer to distribute mascara samples and ran a corresponding digital campaign. The campaign reached consumers who are beauty and fashion enthusiasts both through sampling and social media. Results included increased brand awareness, product trial, consideration and purchase. Insights were gathered through a custom survey emailed to consumers. Awareness driven was through Instagram and Facebook.

  • 94% product trial

  • 45% purchased the product
    after trying the sample

  • 439K social post views

 
 
 
 
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SKINCARE

To reach beauty enthusiasts and consumers with sensitive skin, a skincare brand teamed up with Brandshare to distribute samples of its moisturizer. The e-commerce sampling campaign resulted in increased brand awareness, product trial and consideration. A custom follow-up survey gathered valuable market research and consumer feedback.

  • 99% product trial

  • 73% purchase intent

  • $600K+ total carted value 

 
 
 
 
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FRAGRANCE

A luxury fragrance brand partnered with Brandshare to distribute samples to a highly targeted audience of fashion-focused affluent shoppers. The campaign resulted in increased brand awareness, product trial, and purchase intent. Insights gathered through a custom follow-up survey provided valuable market research and customer feedback.

  • 83% product trial

  • 82% purchase intent