RESULTS WORTH CRAVING

 

Snack-happy consumers look to their favorite snacks for comfort as much as they crave new flavors and snack experiences. Whether shoring up support for a fan-favorite or creating buzz for new product innovations, our case studies demonstrate how Connected Sampling helps snack brands drive the results they crave. Based on first-party survey data, category benchmarks are:

96% Product Trial

+108% Increase in Purchase Intent

 
 
 
 

CHIPS

For the launch of their new chips, a popular snack brand worked with Brandshare to distribute samples to consumers looking for new, healthier snack options. The campaign resulted in increased awareness, product trial, and purchase intent. A custom follow-up survey gathered insightful market research and consumer feedback.

  • 97% product trial

  • 76% purchase intent

  • 76% shared their experience

 
 
 
 

CRACKER

A cracker brand distributed samples to generate awareness and trial of their crackers among their target audience. The campaign effectively engaged consumers and increased purchase consideration. A custom follow-up survey gathered insightful market research and consumer feedback.

  • 98% product trial

  • 85% purchase intent

 
 
 
 
 

PROTEIN BAR

To build brand awareness and drive trial among health-conscious consumers, a notable protein bar company teamed up with Brandshare to sample products to its core consumer. The campaign included digital connectivity to increase reach. Conversational commerce engaged consumers in a 1:1 conversation, and lookalike retargeting directed consumers to purchase online at a major retailer.

  • 10% engagement rate

  • 2:20 minutes—time spent
    in conversation

  • 92% liked the sample

 
 
 
 
 
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SALTY SNACK

A popular pretzel brand teamed up with Brandshare to generate awareness of their pretzels by leveraging Brandshare’s e-commerce network to place samples directly into the hands of their target audience. The campaign included digital connectivity to increase reach. Conversational commerce enabled the brand to have a 1:1 conversation with consumers about its products, allowing them to provide feedback about the product and sign up for a sweepstakes. 

  • 11% engagement rate

  • 1:38 minutes - time spent in conversation