LOVE AT FIRST SIP

Consumers are always looking for new beverages to quench their thirst, but with so many options to choose from, how do brands reach their target consumer at scale and build brand loyalty? Our beverage case studies show the power of Connected Sampling to build brand awareness, drive trial, and increase purchase intent. Based on first-party survey data, category benchmarks are:

93% PRODUCT TRIAL

+96% PURCHASE INTENT

SPARKLING WATER

A leading sparkling water brand distributed full-size cans within meal-kit deliveries to align itself as a special-occasion beverage of choice. The campaign included an Elasti-Tag with a QR code where consumers scanned to add to their cart.

• 1.8K+ products carted

• $347K carted value

COFFEE

A gourmet coffee brand distributed samples to a highly targeted audience of women age 25-49 through e-commerce merchandise packages. The campaign increased brand awareness, product trial, market share and household penetration, resulting in a rise in conversion rate among consumers who previously preferred competitive products.

• 96% Product Trial

• 1 in 3 Purchased Post-Trial

NON-ALCOHOLIC BEER

Through our partnership with Tanger Outlets, a leading beer brand educated consumers about their new non-alcoholic product during the busiest holiday shopping season of the year. Adhering to CDC guidelines, this PPE-compliant activation delivered sampling at scale through a surprise and delight moment to Tanger shoppers. The activation included branded kiosks and signage, along with strategically placed brand ambassadors distributing samples at outlets nationwide.

“I got a couple of samples the first day you popped up here, and I loved them. Since then, I bought four 6 packs.” – Atlantic City

ENERGY DRINK

A leading energy drink brand reached consumers through our Vacation Home network to encourage product trial when receptiveness is at its highest. Full-size product samples were strategically placed in refrigerators along with a branded welcome card, delivering sampling at scale through a surprise and delight moment for a targeted audience of consumers.

HEALTHY BEVERAGE

A sparkling beverage company generated awareness, trial and sales of their new apple cider vinegar drink among meal-kit subscribers. Branded collateral featured a QR code that automatically added the beverage to shoppers’ carts and directed consumers to a survey with sweepstakes. The brand utilized look-a-like digital retargeting to extend the campaign’s reach on two social media platforms.

• $281K carted value

• +300% purchase intent

“The sample was fantastic and I will definitely be buying this in the future.” - Jessica, Edgewater, NJ