SAMPLING DELIVERS STRONG RESULTS

 

Shopping for personal care products is just that – personal. Consumers seek out products that best align with their varied lifestyles. Our collection of case studies highlights the importance of brands building a 1:1 relationship with their target consumer in the comfort and privacy of their own homes.

 
 
 
 
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GENDER-NEUTRAL RAZORS

A well-known shaving brand distributed their new gender-neutral razors to a targeted group of e-commerce shoppers. The campaign effectively reached and connected with consumers who prefer to shave their hair, whether it’s on their face or their body. Conversational commerce, add-to-cart connectivity, and Facebook media retargeting was also implemented, resulting in increased product awareness, trial, consideration, and purchase. 

  • 10.2% engagement rate with conversational commerce

  • $324K carted value

  • 1.32% CTR

 
 
 
 
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WOMEN’S RAZORS

A notable personal care brand leveraged conversational commerce and add-to-cart connectivity to direct sample recipients to key online retailers, including Amazon.com, for purchase consideration. Most importantly, the campaign required an element of connectivity to enable scale, strategic remarketing, and innovative lead generation In addition, the highly engaged audience was leveraged to create a premium look-a-like audience for Facebook display targeting.

  • 3.4% CTR

  • $69K total carted value

  • 9K products carted

 
 
 
 
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MEN’S RAZORS

A leading men’s brand of razor distributed samples to a highly targeted group of e-commerce shoppers to effectively reach and connect with men in college, men who are active in sports and interested in men’s fashion. A custom follow-up survey gathered valuable market research and consumer feedback.

  • 85% product trial

  • 42% have purchased since product trial

  • 69% plan to purchase in next 30 days

 
 
 
 
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ORAL CARE

An oral care brand distributed samples to a highly targeted group of e-commerce shoppers to effectively connect with brides-to-be. Results included increased brand awareness, product trial, consideration and purchase. A custom follow-up survey gathered valuable market research and consumer feedback.

  • 98% product trial

  • +44% purchase intent

  • 66% shared the experience

 
 
 
 
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FEMININE CARE

A leading feminine care brand distributed samples to a highly targeted group of e-commerce shoppers to effectively reach and connect with active women and new moms. Results included increased brand awareness, product trial, consideration and market share.  

  • 84% product trial

  • 43% have purchased since product trial

  • 44% shared their experience