HOME IS WHERE THE SAMPLE IS

 

Home is where the heart is. Consumers continue to search for the best products to keep their house in order. Our collection of case studies drive home the success of Connected Sampling to drive trial and increase purchase intent.

 
 
 
 
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LAUNDRY CARE

IRI analyzed the results of a campaign where samples from a leading fabric care company were distributed inside one million e-commerce packages delivered to homes of appearance-conscious women. The campaign saw:

  • 34% sales lift

  • 48% share gain from six primary competitors

 
 
 
 
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LAUNDRY SHEET

To effectively reach with moms with kids and showcase the benefits of their color-grabbing laundry sheets, a laundry sheet brand distributed samples to a highly targeted group of e-commerce shoppers. The results:

  • 95% product trial

  • +79% purchase intent

“Never heard of this product before – I’m glad I received it. I’ll be using this in all my color wash loads going forward!” - Cheryl A., Mason, OH

 
 
 
 
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AUTOMOTIVE CARE

A leading automotive care brand distributed samples to a highly targeted group of shoppers to effectively reach and connect with lifestyle networks within automotive e-commerce retailers. Results included increased brand awareness, product trial, consideration, and household penetration. A rise in market share and the conversion of consumers who previously preferred competitive products was also observed. A custom follow-up survey gathered valuable market research and consumer feedback. 

  • 98% product trial

  • +90% purchase intent

  • 33% purchased the product

  • 56% shared their experience

 
 
 
 
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HOUSEHOLD PRODUCTS

A well-known toilet paper brand partnered with Brandshare to effectively connect with families. The custom Connected Sampling™ campaign enabled the brand to have a 1:1 conversation with consumers, resulting in a high engagement rate, product trial, and sales from new and existing customers.

  • 6% engagement rate

  • 72% purchase intent

  • 3.1% CTR

  • $513K total carted value