EXPERIENCE THE FUN OF SAMPLING
Whether for work or pleasure, consumers are always engaging with activities, experiences, and places that add value to their lives. Our experiential and venue-based case studies demonstrate how brands can leave a lasting impression and drive measurable results with custom brand experiences.
CHEESE SPREAD
To generate awareness of their new flavor, a popular cheese brand partnered with Brandshare to distribute full-size products to shoppers at Tanger Outlets. This custom activation included end-to-end refrigeration with brand ambassadors handing the product and inserts out at strategically placed branded kiosks. Digital integrations, including a giveaway, continued the conversation past the point of distribution.
“I love coming to Tanger because there’s always something fun happening here. Thank you for the cheese! I will try it and buy it in the store!” –Deer Park
ICE CREAM
Timed with its product launch, a “better-for-you” dessert brand partnered with Brandshare to promote its new line of American Pregnancy Association-approved ice cream among expectant mothers at OB/GYN offices. The activation included a custom branded easel-back sign and educational brochure provided moms-to-be with valuable health tips. An accompanying QR code drove engagement and delivered a high-value coupon for two free pints to incentive trial.
NON-ALCOHOLIC BEER
Through our partnership with Tanger Outlets, a national beer brand drove trial for its new non-alcoholic product launch during the busiest shopping season of the year. Adhering to CDC guidelines, this PPE-compliant activation delivered sampling at scale to Tanger shoppers. The activation included brand ambassadors distributing samples and branded inserts with strategically placed branded kiosks and signage at outlets nationwide.
“I got a couple of samples the first day you popped up here, and I loved them. Since then, I bought four 6 packs.” –Atlantic City
DRY SHAMPOO
A trendy haircare brand distributed sample-size aerosol dry shampoo to active adults through Brandshare’s in-store and in-studio Fitness network. Handed out to Athleta shoppers and visitors to boutique studios including Orange Theory, Bar Method and Pure Barre, the sample was accompanied by branded collateral which led consumers to take a survey to measure awareness, trial and purchase intent.
92% immediate trial
+45% increase in purchase intent pre vs. post distribution
ENERGY DRINK
A leading energy drink brand reached consumers through our Vacation Home network to encourage product trial when receptiveness is at its highest. Full-size product samples were strategically placed in refrigerators along with a branded welcome card, delivering sampling at scale through a surprise and delight moment for a vacation home renters.
BABY PRODUCT BOX
A custom themed box filled with baby samples and full-size products was distributed to expectant mothers through Brandshare’s OB/GYN office network. Handed out by office staff, these boxes were overwhelmingly well received, with many offices asking for more!
“Just wanted to share our expecting mothers are so happy to get their baby box! We are almost out of boxes. Is there a way to get anymore? Our mothers are loving them!” –Office Manager