HEALTH IS WEALTH WITH SAMPLING

 

Consumers are increasingly more focused on their health and well-being. On the journey to living their best lives, they often look to their communities for recommendations on products and services. Our health and wellness case studies showcase the importance of connecting with a consumer to build trust, drive trial and increase purchase intent. Based on first-party survey data, category benchmarks are:

84% PRODUCT TRIAL

+64% PURCHASE INTENT

 
 
 
 
 
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OTC COLD REMEDY

A leading cold medicine brand distributed a branded premium to e-commerce shoppers to effectively connect with consumers during cold and flu season. Results included increased brand awareness, product trial, consideration and purchase. A two-part digital campaign drove purchase intent through Facebook audience targeting and add-to-cart connectivity.

  • 15K products carted

  • $241K+ total carted value

  • 1.42% CTR

 
 
 
 
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OTC PAIN RELIEVER

An OTC pain reliever brand distributed samples to a highly targeted group of e-commerce shoppers to effectively reach and connect with active women and health club members. Results included increased brand awareness, consideration, household penetration and product trial.  

  • 80% purchase intent

  • 57% shared their experience

 
 
 
 
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COUGH DROP

A leading cough drop brand distributed samples to a highly targeted group of e-commerce shoppers to effectively connect with active and appearance-conscious women. A custom follow-up survey gathered valuable market research and consumer feedback.

  • 97% product trial

  • 1 in 3 purchased product

  • 72% plan to purchase in next 30 days

  • 47% shared their experience

 
 
 
 
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VITAMINS & SUPPLEMENTS

A vitamin brand distributed samples to a highly targeted group of e-commerce shoppers to effectively connect with moms with kids. A custom follow-up survey gathered valuable market research and consumer feedback

  • 96% product trial

  • 88% purchase intent

  • 48% shared their experience

 
 
 
 
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VITAMINS & SUPPLEMENTS

A trendy vitamin and supplements brand executed a Connected Sampling™ campaign with Brandshare to generate awareness and drive product trial to a targeted group of health-minded consumers via e-commerce distribution. By leveraging conversational commerce and add-to-cart connectivity, the brand was able to direct consumers to a key retailer and accelerate purchase conversion.

  • 2.25% CTR

  • 39K products carted

  • $492K+ total cared value