SAMPLING IS A REAL CROWD PLEASER

 

Variety is the spice of life. With so many options to choose from, brands strive to cater to the ever-evolving palate of their target consumers. Our collection of case studies offers a taste of how brands can reach a target consumer at scale to drive trial and increase purchase intent at key retailers. Based on first-party survey data, category benchmarks are:

92% PRODUCT TRIAL

+141% PURCHASE INTENT

 
 
 
 

FRUIT GROWERS

A national Fruit Grower worked with Brandshare to maximize campaign reach, increase purchase conversion, and build audiences for future marketing efforts through digital integrations. The Connected Sampling™ campaign included targeted digital media, conversational commerce, and a QR code that drove consumers to cart products at a key retailer with one click.

  • 3% CTR

  • 8.9K products carted

  • $96K+ total carted value

 
 
 
 
 
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INGREDIENT

To celebrate the holiday season, a popular soup brand distributed a holiday-themed recipe booklet, including a family movie bingo game, in e-commerce packages. A QR code led to conversational commerce, allowing consumers to download easy-to-make recipes and digitally cart all ingredients. In tandem, a QR code was generated for in-store demos to drive further engagement with the brand and its recipes. The QR code on the holiday booklet performed significantly better than the in-store demo.

  • 6% overall engagement from QR code

  • 164x more engagement than in-store demo

  • 4.4K products carted

 
 
 
 
 

YOGURT

A well-known yogurt brand distributed a branded insert with a high-value coupon via Brandshare’s e-commerce network to reach appearance conscious women and moms with kids. The campaign met the brand’s KPIs of product trial and coupon redemption.

  • +37% increase in purchase intent

  • 42% coupon redemption

  • 91% plan to redeem before expiration

”First time I tried this brand. I really liked it and will definitely buy again.” - Jessica R., Chattanooga, TN

 
 
 
 
 

SAUCE

A premium pasta sauce partnered with Brandshare to leverage our e-commerce network to reach cooking enthusiasts, active lifestyle men and women, and health-minded consumers. The e-commerce campaign included a branded trim-fold insert to showcase its collection of flavors, two recipes with a prompt to visit their site for more, and a high-value coupon.

  • 63% coupon redemption

  • 93% plan to redeem before expiration

“I don't normally buy jarred sauce but I figured it would be good to have on hand if I didn't have the time to make sauce from scratch and was actually impressed by the taste.” - Donna P., Yonkers, NY

 
 
 
 
 

FRUIT GROWERS

A well apple brand gave EveryPlate meal kit subscribers a delicious treat to enjoy. Through the QR on the branded insert, Brandshare guided consumers through a custom 1-1 conversation to introduce consumers to its recipe collection on its site and to garner consumer insights on brand awareness, trial and purchase intent.

  • 1:08 minutes - time spent in conversation

  • 85% visited brand’s site to look for recipes