E-commerce Sampling Delivers Strong ROI

 
IRI-Study-shutterstock_97643627.jpg

Never underestimate the power of a sample. A leading fabric care company distributed samples in one million e-commerce packages to appearance-conscious women to drive trial and increase purchase conversion — encouraging consumers to make switch from their current laundry detergent to theirs.

The campaign, measured by IRI, showed strong results.

  • 34% sales lift

  • 2/3 of incremental buyers were new to the brand

  • 48% share gain from six primary competitors

In fact, a sample recipient stated, “Loved it! Pleasantly surprised when I
opened my e-commerce package. That’s what I can hitting the jackpot!

Download the case study or request a meeting to learn how we can create a custom targeted sampling campaign for you.

Brandshare Marketing