Tis’ the Season for Beauty Holiday Shopping
Holiday shopping has already begun. 1 in 5 are expecting to spend more on beauty products for celebration looks and gift ideas. Here’s a few takeaways for how beauty lovers will be getting ready for the holidays:
29% of consumers are spending more on personal care activities
43% of beauty consumers who buy online will browse in-store first
33% of shoppers follow beauty influencers and will look to them for ideas
With Brandshare’s Connected Sampling™ solutions, your brand can surprise and delight beauty lovers just in time for holiday celebrations. Visit our case studies or request a meeting to learn more today!
Sources: EY Future Consumer Index and Jungle Scout