‘Tis the Season to Shop Online
Distributed in Walgreens.com orders as a gift-with-purchase, this Limited-Edition Cyber Week Beauty Box added some holiday cheer to online shoppers this November. Shoppers who spent $65 or more on select beauty, personal care and wellness products received a free gift filled with samples from brands including:
Aveeno
ChapStick
Listerine
Nivea
No7
Olay
Pantene
Sensodyne
Soap & Glory
Vichy
Special promotions such as this, provides retailers with the opportunity to increase customer LTV. Customers are able to try new products they may have not experienced before. When it comes to beauty products, consumers enjoy the benefit of trial before purchase without the monetary risk. Knowing how to provide a value-add experience to its customers gives retailers a competitive edge in a crowded marketplace.