In-Person Sampling Is Still a Safe Option

In their February press release, Tanger Outlets, our partner and a trusted shopping destination, reported that foot traffic in their shopping centers returned to pre-pandemic levels nationwide. Their report showed traffic levels rose to 90% of the prior year level in the fourth quarter of 2020, rising to 96% this January. 

As the pandemic continues, consumers look for safety and value from their shopping destinations. Tanger’s discount retailers provide a competitive value proposition in addition to the safety of their open-air orientation. While consumers are still wary of indoor malls, Tanger offers consumers a safe way to shop in-person along with the value they want, making them the clear choice for in-person shopping and entertainment.

Brandshare’s Tanger programs allow brands to reach this highly qualified, nationwide consumer base through COVID-safe, on-site activations from strategic placement at Shopper Services to fully branded sampling events at relevant storefronts. In-person sampling at Tanger is flexible, inclusive, and most importantly, safe. Full-sized products, aerosols and fragrances are welcome! With consumer traffic back to normal, Brandshare’s Tanger sampling solutions are the perfect addition to any omnichannel marketing strategy.