‘The Changing Face of Beauty’ White Paper

As health and wellness came into focus this last year, skin care rose as a top category for consumers. Rather than rely on color correctors, primers, and highlighters, beauty enthusiasts turned to skin care products to invigorate their skin and reveal a glow from within. As they focused on finding beauty in authenticity, many became skintellectuals, turning to products with high-impact ingredients to address certain concerns.

To no surprise, e-commerce sales have risen as consumers have refined their portfolios to include these new products. In fact, online sales are expected to grow 10.9% over the next several years in tandem with the skin care market (Happi). As online shopping becomes the norm for beauty consumers, we can expect a systemic shift to reshape the industry. Today’s consumers no longer need to frequent brick-and-mortar stores for beauty advice, but instead, can expand their beauty horizons from home.

As the leader in Connected Sampling™, our omnichannel brand experiences deliver a surprise and delight moment. We can help beauty brands lead consumers down the path to purchase when consumer online shopping is at an all-time high. Download our latest white paper to learn more.