Healthy Paws 2022 Report: The Pet Industry Expands into Health & Wellness

The pet industry dramatically expanded with the spike of pet adoptions during the pandemic. Pets provided a sense of comfort in this time of uncertainty. Post-pandemic, consumers set a greater focus on their health and wellness, and it’s no surprise that pet industry trends are following these shifts of pet owners’ lifestyles. As consumers search for products that are healthy, sustainable, and packed with functional ingredients, they progressively do the same when shopping for their companions.

This upward trend of pet health and wellness along with pet humanization, has led to pet product premiumization and new pet care product innovations. Consumers are choosing brands within this market that offer products they feel will support their pets’ needs in maintaining a happy and healthy life.

Check out our latest white paper to learn how pet owners are putting their pets’ health first.