Clean Beauty Has Lasting Power

The clean beauty market is rapidly growing. According to the Natural Marketing Institute, consumers shopping for clean products make up around 24% of U.S. adults, and tend to be mid- to high-income, multicultural, urban, college-educated, and under 35.

This category is becoming so popular that clean and sustainable beauty products have continually outpaced those in the beauty category the past four years. Consumers are searching for products that are good for them, and for the environment, wanting to know what’s in their beauty products and whether they can trust them for their face, hair, body, and the planet. They are paying attention to ingredients, long-term sustainable brand initiatives, and zero-waste packaging, with 65% of women stating that they are willing to pay more for clean beauty products.

Brandshare’s Clean Beauty network provides a simple and effective way to reach beauty enthusiasts seeking out products in this fast-growing category. Deliver a surprise and delight experience that will drive trial, generate brand awareness, and keep consumers coming back to your brand. There’s never been a better time for beauty brands to leverage our targeted e-commerce network to deliver a custom experience.

Sources: Nielson IQ, Topic Insights