'Pandemic Snacking' White Paper

The pandemic accelerated e-commerce sales as the demand for household pantry staples, products with longer shelf lives, and healthy foods dramatically increased as shoppers made fewer trips to their local grocery store. This change in consumer buying behavior impacted supply chains and shifted the ways in which brands were able to meet consumer needs.

Some categories saw exponential growth while others faced challenges. With online and D2C distribution channels expecting to see continued growth post-pandemic, categories have an opportunity to break through any barriers of purchase conversion by providing consumers with convenient solutions to try and purchase products by leveraging innovative technology.

As leaders in audience engagement solutions through Connected Sampling and Click2Cart® one-click conversion, Brandshare and SmartCommerce have joined forces to showcase how snack and confectionery brands can increase purchase conversion and capture market share when consumer online shopping is at an all-time high.